Volvo — Jim Jordan

Find & Try

Volvo's test drive service. The manufacturer & dealership relationship is a strange symbiosis that exists primarily due to dealership lobbying (think Tesla storefronts where you can't actually buy a car). Volvo's main concern is that a customers journey typically begins at the dealership and the brand has almost no control over the experience. A test drive is the first moment a potential customer comes into contact with their product so the brand wanted to develop its own test drive intermediary.

I worked with Volvo's F&T product manager to develop the test drive sign up experience that exists today:

Schedule a Test Drive | Volvo Cars USA

Design examples

F&T work was showcased at 2019's Superbowl LIII during a commercial break.

Concierge

Another strategy to get customers in the cockpit of a Volvo was to physically deliver the car wherever the potential customer was located (within a supported area). We experimented with 'mid-test drive' features like guided tours and recommended routes using the Sensus infotainment system.

Care by Volvo

CbV is Volvo's premier car subscription platform. Similar to a lease with insurance included and flexible packages. I led a team of designers to craft the subscription flow that exists today:

Care by Volvo I The all-inclusive car subscription I Volvo Cars

iOS examples

Multi-Cycle

Tested in German dealerships, project Multi-Cycle was a program launched to include certified used vehicles as a part of the Care by Volvo subscription model. We developed three main viewpoints: mobile, tablet, and desktop. Each viewpoint used Figma's brand new feature (at the time) auto layouts to illustrate flexibility between main viewpoints.

The project spanned the complete user journey from discovery through transaction.

Inventory

Vehicle details

Various transaction details